FRACTIonal
cpo & ADvisor
I work with early stage startups on Product, Growth & Strategy. Previously, I built and scaled products at Google, Square, and as Head of Product at a Sequoia Capital-backed startup.
Ready to build a product your customers will love?
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I provide Fractional Product Management for mainly pre-seed and seed stage startups that combines advising and hands-on execution. Together, we size the work according to your needs. I’ll own and drive key deliverables and/or manage cross-functional teams to do so on a weekly basis. You’ll receive high leverage work that focuses on filling specific strategic and executional gaps which we co-identify across two buckets:
Things I do
Product Vision & Strategy
Together, we determine an inspirational multi-year vision for your product from which product strategy, OKRs, roadmaps and value propositions naturally flow. We create conviction and clarity for investors, prospective employees, and your team.
Product Execution
We’ll establish ceremonies and processes to maximize team velocity and quality so your team can deliver a better product more quickly. I set these processes in motion, and either run them or hand them off.
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Building a compelling Product vision and a plan of attack to achieve it, based on insights from customers, competitors, and your team.
Implementing a lean quarterly planning process and ensuring that teams use it to effectively plan and track their performance.
Collecting qualitative and quantitative customer insights to develop a strong hypothesis of your target customers’ underlying needs and feedback.
Validating whether your product delivers real value to a clear target market, and helping you achieve Product-Market fit if you don’t have it.
Transitioning your organization to be more customer focused, applying customer-focused metrics (e.g. NPS) and development processes.
Designing your organization, improving team processes, coaching Product Managers, implementing effective hiring processes, and more.
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Fractional / Interim CPO
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Product Advisor
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Hands-on Project Manager
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"So so so helpful. There’s a distinct ‘before’ and ‘after’ I talked with Will. Since working together, I’ve seen a clear shift in the way we approach challenges. I now have greater conviction than ever we’re tackling the right problems in the right ways to unlock growth. Especially as a solo founder, I’ve really valued, appreciated and needed Will’s strategic insight and product sense."
— Anna Bofa CEO/Founder (Crate.co)
"As a Fractional Product Manager on a Gated, Will took our many product ideas and helped us organize them to deliver maximum customer value. His primary work product was a roadmap document that we used regularly to determine prioritization and sequencing. It removed ambiguity and helped the team align cross-functionally on on next steps. The ROI of working with Will was big - the product benefited quickly and permanently as a result."
— Melissa Moody CMO/Founder (Google, Gated)
“Will is a very experienced product advisor. He's impressively efficient, well structured and has a great ability to help a product team grow rapidly. Not only has he a strategic mindset but he also knows when to get hands-on, which makes his contribution very relevant at multiple parts of the process. It's also pleasure to work with Will.”
— Emile Ledure, Product Designer (Ubisoft, BlaBlaCar)
“As my Product Manager mentor, Will has been critical to my success and growth. In a field that is defined radically different depending on the landscape, having Will’s expertise to draw from is invaluable—I am able to pull from his years in PM work, all the while he’s teaching me how to trust my own instincts. Will’s empathy for the customer is a constant reminder of why I wanted to work as a PM in the first place. Will’s empathy for people is something I rarely see in leadership. I cannot recommend having Will in your corner or on your team enough. (And yeah, he’s also a master at prioritizing, communicating to stakeholders, navigating technical conversations with designers and engineers, understanding data and analytics, among other things…but my favorite Will quality is the empathy piece.)”
— Brooklyn Magill, Product Manager (Stitch-Fix, Freedom Solar)
